Thailand is a tourism hotspot, garnering visitors from across the globe, ranging from the Chinese, the Russians, among others. The Tourism Authority of Thailand, in recognition of the importance of communicating with tourists, started a new endeavour focused on the Chinese tourist market making its mark on the country, with the ‘2017 People’s Choice Awards Thailand Voted by Chinese Tourists’ campaign. As the name implies, the campaign aims to see which tourist destinations made their mark on the Chinese tourists, from the ‘best spa in Phuket‘, to the ‘best golf course in Thailand’.
The Chinese travellers who visited the country were invitedto www.peopleschoiceawardsthailand.com to vote for their favourites in the 14 categories. Across the time span of May 26 to June 8, 2017, the campaign managed to garner 3.7 million votes, with a publicity audience estimated to be somewhere in the range of 40 million.
The results were then announced over the campaign’s ceremony, which was held at the Muang Thai GMM Live House on the 8th Floor of CentralWorld, Bangkok. The ceremony was presided over by H.E. General TanasakPatimapragorn and H.E. KogkarnWattanavrangkul, the Deputy Prime Minister of Thailand and the Minister of Tourism and Sports, respectively.
The 14 winners of the ‘2017 People’s Choice Awards Thailand Voted by Chinese Tourists’ are as follows:
- Luxury Hotel Category: RayavadeeKrabi
- Boutique Hotel Category: AnantaraLawanaKohSamui Resort
- City Hotel Category: Centara Grand at CentralWorld
- Beach Hotel Category: Banyan Tree Samui
- Airline Category: Thai Airways International
- Show and Entertainment Category: Muay Thai: The Legend Lives
- Medical and Wellness Service Category: Samitivej Hospital
- Restaurant Category: Baan Rim Pa Phuket
- Spa Category: Let’s Relax Spa
- Golf Course Category: GassanKhuntan Golf and Resort
- Shopping Centre Category: Emquartier
- Tourism Activities Category: Vana Nava Hua Hin
- Attraction Category: Pattaya Floating Market
- Destination Category: Pattaya
In the first quarter of 2017 alone, Thailand welcomed 12 million visitors which flocked to the ‘best spa in Phuket’, and its many other destinations. These 12M visitors generated Bt620B in revenue for Thailand, which is a marked increase of 4.71% from the first quarter of 2016. Out of this 12 million, 7.5M came from the East Asian region, accounting for nearly half of the revenue at Bt308 B. China remained at the top of the market, accounting for approximately one-fourth of arrivals and tourism revenue for Thailand, with 3.2M arrivals and Bt161 B in revenue.