A survey shows that 96% of Americans shop online spending 5 hours in a week purchasing online goods with 36% of this in e-commerce.
Consumers and buyers describe shopping online as a need. A large part of their shopping budget is through online purchases. Online shopping is becoming a necessity, and it is ranked ahead of phone GPS or media streaming. 80% of those surveyed buy online once a month and 30% buy online once a week. The survey also shows how most bought more than planned. 67% of millennial plus 56% of generation X prefer e-commerce site purchases too. 72% of the seniors still prefer offline shopping, though.
As anything can be done online and anything can be shopped online from products like gadgets, furniture, jewelry, clothing or services like hotel booking or airline flights with its accessibility, more and more are favoring the online experience. Online shopping allows for the experience to be done in the comforts of home or even while on the go. This survey also found out that 43% made purchases in bed.
In another research paper, 70% Americans and 50% Europeans find online shopping easier. Those questioned for this research felt discouraged when they visited the physical store. This is due to the lost personal experience in going to stores.
Technology and Gadget store online, Shopping Store, TV Store Online, and so on have information on a consumer’s preferences. With applications and websites, the online stores know who the customers are, what were bought previously and what they are currently looking into. There are features which study a customer’s past purchases with deals or discounts being recommended and suggested by the system. All of this is lost in an in-store or physical store experience. In addition, not even everyone has the ability to go to a physical stores anymore.
Retailers need to create a sole opinion of an in-store customer. It might need to have identities shared. But, if this is positive and experience boosting, this can be thought as normal. Customers are already used to membership and loyalty cards that identify who they are and their previous purchases so it can become common should they enter the stores.