There are a lot of factors when it comes to optimizing a website but it is best to focus on factors that are specific to your site and are deemed the most important. At the end of the day, we are still left with one question, how does Google work? The algorithm that Google uses are not definite and the same goes with ranking factors, it changes every time.
If you are planning to rank higher before this year ends, here are some important ranking factors to focus on:
- One must understand that the entire website is not ranked by Google as a whole but rather it focuses on the content of every page. This aims to search for contents that will answer the problems of users searching online. Thus it does not come as a surprise that the overall ranking of a website is greatly affected by the collection of quality content published on it. It is important to use natural language in contents in order to connect with the audience.
- Ranking higher will be easier if you have backlinks posted in authoritative websites or websites with very large following. This means that your site is considered as a trusted source that they feel confident enough to recommend it with other people. If you have old content that can be utilized to add value to the one you are publishing, make sure to post a link leading to it.
- Increase consumer experience by making sure your website is responsive. This means that users will be able to access the website using mobile devices and the entire site will adapt according to the screen size and orientation of the mobile device used. Mobile is viewed by Google as the future thus they are crawling it more than the desktop version.
- Lastly, asking questions such as how does Google work will eventually lead you to other ranking factors that will positively impact your website’s ranking. One of these factors is https encryption. This should be easily done by your Webmaster. The trick is transferring from the domain that starts with http to the newer ones which is https.